Rome and Epic Cinema Essay Example | Topics and Well Written Essays - 1250 words

Rome and Epic Cinema - Essay Example Rome and Epic Cinema The depiction of ancient Rome in Hollywood films has often remained loyal to the description of these two civilizations provided by the scholars of the middle Ages. These two civilizations are often considered the golden age of European civilization and because of this, in many Hollywood films, only the positive aspects of them are displayed. In addition, when one considers the fact that the Roman Empire was based not only in the cities but also in the rural areas, since without the latter the empire would not have lasted for long. It seems that most film directors often avoid showing these areas, ignoring the fact that they were an integral part of the life of those times. In fact, Rome is often depicted the same way in almost all the films concerning it and this tends to be based on research concerning the life of the upper classes of Roman society. The Hollywood films tend to be united in depicting this civilization as having been extremely martial and it is only on rare occasions where one will not have a war or some sort of conflict resulting in bloodshed being depicted on the films (Wyke, 1997). Despite the fact that many Hollywood films try to show ancient Rome as having been the golden age of European civilization, in line with the beliefs of medieval scholars, one of the most accurate displays of these civilizations tends to be the institution of slavery. Slavery was an integral part of the lives of Ancient Rome and it is a fact that at least more than half of the populations of these civilizations was made up of slaves. ... There were unskilled slaves many of who had been condemned to slavery as punishment, or had been captured in war, and these were given very hard tasks to perform such as working on farms, in the mines or at mills and their living conditions tended to be very brutal and this made their life expectancy very low. It can therefore be said that slavery in ancient Rome was a part of its everyday life and that this institution is one of the core pillars, which kept this state running (Malamud, 2008). Many Hollywood films have remained loyal to the depictions of slavery in these ancient civilizations and in some cases, directors often go the extra mile to show just how much the slaves of these civilizations were treated. A most vivid description of this in current times has been in the television series Spartacus: Blood and Sand. In the Hollywood films, this civilization is often depicted as having been extremely martial not only at a national level but also at a domestic level. In ancient R ome, for example, one of the most praiseworthy forms of martial endeavors by the Rome that has often been depicted in films was that made by Julius Caesar during the wars that he made against the Gauls in his attempt to conquer them and bring them into the Roman Empire. In Rome, the martial feats of its citizens are often displayed through gladiatorial encounters and this is most accurately displayed in the film Gladiator. As depicted in the series Spartacus, slaves were acquired through the warfare made by its army, which always brought back captives in their hundreds and thousands from each war that they went to fight in. Many of these wars were wars of expansion in which the defeated enemies

Brand management Hoyts Cinema Essay Example | Topics and Well Written Essays - 1000 words

Brand management Hoyts Cinema - Essay Example This study looks into the Hoyts Cinema Company that is capable of distributing independent film shows to Australian cinemas and broadcast high quality modern blockbuster movies. Hoyts cinemas had been independent by the beginning of the 1990s later merging with big companies like 20th Century to boost its profits and increase their target market. The society’s trend to appreciate films is rapidly growing towards identification with popular production companies that are mostly recognized as the prime producers of excellent films. Hoyts realized this opportunity and increased merger with other large Hollywood based film industries by 2002 to attract a larger market that appreciates quality productions. There is also importance in increasing comfort in the cinema environments and improve the service that consumers are willing to pay to achieve entertainment. Excellent service delivery and customer satisfaction goes greatly in improving brand popularity and improvement among its c onsumers. Most businesses and service providers offer increased incentives and adjustments to improve their brand quality and overall marketing of their services. Brand audit aids in reviewing the changes needed to improve the overall service structure of a company and increasing its identity in the competitive market. Through the application of various processes entailed in brand audit process, Hoyts cinema is capable of identifying areas of improvements. The brand auditing process identifies the weak areas of the brand improving on its overall performance and increasing its competitiveness in the market. ... Brand Auditing Jelsema in his article explains six factors considered when undertaking a successful brand audit process. The overall positioning of the brand, its market segmentation, differentiators, internal environments of the company, overall brand positioning, personality and brand metrics help identify a company in the competitive market7. These factors are the developmental strategies applied by a company to check on errors limiting development and its advancement when considering growth. In addition, areas of improvement are highlighted and adjustments made according to the overall requirements8. In general, a company’s brand will be defined by its overall outlook, name used or logo that stands out from the other brands9. Brand Culture and Image The culture in the brand is the image that has been drawn on the consumer’s image for prolonged period often articulated to the ability to memorize it by name or image. Hoyts Cinemas have been in the Australian markets f or decades establishing its dominance among other film providers in the state10. The ability of the company to deliver modern films that the audiences often require in the time of their release has led to the growth in its marketing11. Consumers would recommend other users to seek their services through mentioning its name and its signature logo. It is vital for the management and the staff to depict the overall culture of the brand to adjust into serving the long time clients who may be used to a particular routine in service delivery12. To understand this concept better, businesses often apply the use of a service triangle that puts the customer, the employees and the overall