Marketing

Marketing Plan2008 Marketing PlanMarket AnalysisTarget MarketIn the fast-changing business environment like locomote industry , any automaker like Mercedes Benz must clasp on suitable decision in to ensure that their car products come infit exactly their customers needsTherefore , I witness that to succeed in directly s fierce competition , a party should be witting of the needs to be a customer-oriented organization in to lure customers hearts and gain bigger profitsSince Mercedes Benz s products ask their get fans and buyers thereof , I suggest that Burt s Bees to target special swop as well as followingBrand of Products : Luxury automobilesCustomers Preferences : People who cite or so the quality and feelings ofdriving high-class automobiles that represents social statusAges : supra 30 (this is the get on wher e consumers feel drivingMercedes Benz represents their social statusIncome Levels : to a higher place 150 ,000 per annumBusiness CompetitionThe market locating section should describe the present-day(prenominal) state of the marketplace . It composes of products / function or product / supporter lines , dollar value of your markets , geographic atomic number 18a competitions etcDaimler AG is widely known as the indemnity car manufacturers that have spawned many luxurious products in the scar . Nowadays , most of the Rich worldwide will go through purchasing any type of Mercedes-Benz cars to represent their social statusInterestingly , magic offer in common senses , the worldwide automotive industries experience 3-percent declines of staring(a) sales systema skeletales due to unfavorable condition such(prenominal) as bring up in the oil price etc , sales figure of Mercedes-Benz go along growing in the past some(prenominal) yearsIn 2002 totally , I found that Mer cedes Car Group was able to say the company! s performances by experiencing significant increase in the sales figure .

In 2002 , the company was able to sell intimately 1 ,232 ,600 units , an increase from 1 ,229 ,700 units in 2001 (Automotive Intelligence , 2003In add-on , in passenger cars segment , the company also succeeded to keep open the market by reaching the sales figure about 1 ,110 ,300 passenger cars in 2002 from 1 ,113 , cholecalciferol sold units in the introductory year (Automotive Intelligence , 2003BMW X5 3 .01The first opponent is some different German-based automobiles manufacturer BMW . This company has been known as direct competitor s for altogether kind of Mercedes products including SUV-type car . BMW RX330 3 .0i is the competitor for Mercedes Benz ML350 and ML500 SUVIn to stand out the SUV market , BMW decides to equip its X5 series with several distinctive technologies such as xDrive , on-board navigation system , and other exclusive and emerging technologiesxDrive is BMW s latest technology enabling fomite to intelligently surmount all wheel to cater optimum performance in virtually all driving circumstance : slippery and prankish routes , up or down pile , and plot of ground cornering . Meanwhile , on-board navigation system is excusive products from BMW to provide driver GPS-based road map in to guide driver to intended destinationTherefore , BMW X5 3 .0i becomes serious competitor for Mercedes Benz ML350 and ML 500 SUV since the X5 series are equipped with latest...If you want to get a full essay, swan it on our website: BestEssayCheap.com

If y ou want to get a full essay, visit our page: cheap essay