nivea's implementation in china

Internationalisation strategie in China The BDF BEIERSDORF GROUP NIVEA Julien MUHAR Dinh PHAN Morgan GUIRADO Anthony GINOLIN Introduction I.Introducing the BEIERSDORFS sort out a.The group b.The NIVEA brand name i.Brief historic ii.NIVEAs statistics c.NIVEAs products range II.Analysis a.The Chinese grocery store b.The tax system c.The cosmetics market in China d.The bid analysis i.The concurrency ii.The distribution e.The solicit analysis i.The qualitative demand ii.Supplementary informations f. The SWOT analysis III.Internal diagnosing a.What ar the goals of internationalization? b.What are the particular advantage and the handicaps we countenance? c.Is my know-how militant? d.What are my negotiable and my nonnegotiable? i.The brand name ii.My decision-making antecedent iii.The financial risk IV.Internationalization strategy a.BEIERSDORFs execution of instrumental role in china i.The reconquest of the brand i i.The reason to go in China iii.An implementation by a developed distribution structure b.Recommendations for a burst implementation i.To develop its merchandising strategy ii.Buying back Chinese local companies iii.To open a BEIERSDORF research center iv.

The NIVEAs headquarter CONCLUSION   BEIERSDORF AG is an internationally cognise company but its name isnt at one season evocative. On the other hand its brand NIVEA is known all over the world. We have chosen to concentrate on NIVEA because BEIERSDORF AG activities are too change and also because we valued particularly wanted to study the Chinese cosmetics market. Nowadays NIVEA is dramatic play on the ! development of the emerging countries to compensate with the occidental markets stagnation. organism one of the most driving emerging countries and offering a large potential to the external companies, China appeared to be for us a very fire case to develop. So in a first time we will discuss approximately the company NIVEA, then...If you want to ride a full essay, shape it on our website: BestEssayCheap.com

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