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Advertising has grown in recent times to be an industry in itself and no business can disregard its potential. Informative and persuasive ads often influence the buying decisions of customers. In your opinion do advertisements exert a positive or proscribe influence on customers?
 Advertising is one of the go growing industries in todays world. It is booming at an exponential gravel and it is nearly impossible for any business to survive in todays competitive market without exploiting its potential. But advertisements exert a minus influence on customers because they promote materialism and have ruinous effects on children and affect the moral fabric of the knowledge in a negative manner. However some community argue that advertisements provide information about the product attri yetes provided this is not true as information provided is not everlastingly genuine resulting in no actual information dissemination.
 The major(ip) negative influence of a dvertisements on customers is the fact that it promotes materialism. By onrush to prove that material possession would lead to social acceptance and popularity they encourage people to focus secure now on material aspects of lifespan (Belch et al, 2001:76).

For instance Jettas (Volkswagen) advertisement charge focused more on life expression mind rather than the product (Geist, 2005).Furthermore it is acquireed by the commercials that all problems of a persons life can be eliminated by application of some outside event - the use of a product (Jones cited in Mohan, 1998:24). This has lead to handicap of valu e in the society. Now people buy goods to p! rint theirs neighbours and the benefits stock from that product are not great except what is important is the fact that others know what they cost (Russell, 2003: 70). Moreover advertisements subjoin discontentment in people by overstating the requirements of a golden life. They claim that without a particular product life is sketchy or is not worth living....If you want to get a rise essay, order it on our website: BestEssayCheap.com

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